Parhelia
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Runaway

Runaway is an eyewear brand that celebrates individualism and marks the pathway to make your own set of rules.

We were looking to give the brand an experimental and edgy yet youthful vibe. A type-logo was created with playful kerning giving an effect of the letters “moving” inspired by the brands name.

A noise background gives the brand some texture, paired up with black and white photos, giving it a vintage look inspired by old films. At the same time, a pop of color is added through a neon yellow, adding a bit of freshness to the identity.

 Runaway is an eyewear brand that celebrates individualism and marks the pathway to make your own set of rules.  We were looking to give the brand an experimental and edgy yet youthful vibe.

Runaway is an eyewear brand that celebrates individualism and marks the pathway to make your own set of rules.

We were looking to give the brand an experimental and edgy yet youthful vibe.

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